Type: Label term (vague)
Source: Not specified on the label
Added Color in Dog and Cat Food
“Added color” is a broad label term. It means the product includes one or more coloring ingredients, but the label does not identify which specific coloring agents were used.
Why It Appears on Pet Food Labels
Coloring may be added to:
- Make kibble or treats look more appealing
- Create a consistent appearance between batches
- Support product “branding” or visual identity
Why This Term Is Too Vague
Because “added color” does not name the actual ingredient(s), it is not possible to determine from this term alone:
- Which specific dyes or coloring agents were used
- Whether the color comes from a natural or synthetic source
- How many colorants are included
Where It Is Commonly Found
- Dry kibble
- Commercial treats
- Foods formulated for appearance or consistency
Label Context
This label term reflects limited disclosure by the manufacturer. For ingredient-level interpretation, use the ingredient scan tool and compare across products when possible.
Educational Note
This page is part of the PetFoodDecoded Label Ingredient Library and is provided for educational reference only.