Type: Label term (vague)
Source: Not specified on the label
Artificial Color in Dog and Cat Food
“Artificial color” is a broad label term that indicates one or more synthetic coloring agents were added, but the specific colorant(s) may not be named on the label.
Why It Appears on Pet Food Labels
Artificial colors may be added to:
- Improve the appearance of kibble or treats
- Create a consistent look between batches
- Support product branding and visual identity
Why This Term Is Too Vague
If the label only says “artificial color,” it may be unclear:
- Which specific dyes were used
- Whether one or multiple colorants are included
- How much of the colorant is present
This lack of detail is due to the manufacturer’s label wording.
Where It Is Commonly Found
- Dry kibble
- Commercial treats
- Foods formulated for appearance
Label Context
When transparency matters, compare products that list specific coloring ingredients.
For pet-specific considerations, use the ingredient scan tool.
Educational Note
This page is part of the PetFoodDecoded Label Ingredient Library and is provided for educational reference only.